I’ve moved…I’ve started writing on my own domain. I like Medium and I have enjoyed writing here for the past few years, but I have decided I want…Oct 15, 2020Oct 15, 2020
6 Strategic Steps to Designing Digital BusinessesWhen embarking on desiging a new digital business, here are 6 strategic steps from identifying the disruptive domain to building community.Jul 27, 2020Jul 27, 2020
Humans and systemsWe are both social and independent actors in a deeply connected world.Jun 27, 2020Jun 27, 2020
Why we need private spaces… especially digital ones.Private spaces. We all need them. Private spaces afford us the time and space to stop performing. Somewhere where we can step outside the…Oct 20, 2019Oct 20, 2019
Published inJobs to be DoneVenture building with Jobs to be DoneCreating a successful new venture is not easy. There are many pitfalls and risks involved from funding to technology. The biggest…Mar 20, 20195Mar 20, 20195
Commoditized products have no purposeThe number one reason why new propositions fail is that they do not find product market fit. No-one sets out to build a dud product…Mar 20, 2019Mar 20, 2019
How Jobs to be Done can help avoid “Design, Test, oh shit” moments.I speak to a lot of banks and I get asked the same question: “How do I test my product ideas?” The secret is understanding how your…Mar 20, 2019Mar 20, 2019
Jobs to be Done: Customers don’t want your bankI speak to a lot of customers about how money fits into their lives. I’ve never come across anyone who said “what I really need is a bank”…Mar 20, 2019Mar 20, 2019